Surcharging in Dental Practices: The Pros, Cons, and Regulations
Explore the impact of surcharging, where patients cover the credit card processing fee instead of the dental practice. This approach, often marketed as “credit card processing for free,” has gained traction among some payment providers, but understanding the full implications is essential for making an informed decision.
Surcharging can have a strong impact on patient perceptions and financial outcomes, particularly in dental practices where higher average transaction amounts lead to more noticeable fees. This potentially pushes patients to seek care elsewhere and risking long-term revenue from patients who may otherwise stay with a practice for years. In this webinar, we’ll discuss the rules, regulations, and the pros and cons of surcharging to help you make an informed decision.
Learning Objectives:
- Understand Surcharging Rules & Compliance
Learn the key regulations, requirements, and setup steps to ensure your practice stays compliant. - Evaluate Surcharging’s Impact on Patients & Revenue
Explore how surcharging influences patient perception, satisfaction, and long-term practice growth. - Learn Practical Ways to Reduce Processing Costs
Review the 7 tips to cutting costs when accepting credit card payments, whether you surcharge or not.
Speaker: Phil Nieto
Phil Nieto is the President of Best Card, the endorsed credit card processor of more than 50 dental medical associations and ADA Member Advantage. He enjoys working with thousands of dental offices to help minimize the headaches of accepting card payments by focusing on providing what the merchant services industry often lacks: innovation and integrity. On the rare opportunities for a quiet moment, he loves spending time with his wife and kids.
Conflict of Interest Disclosure: Employee and owner of RJ Card Processing Inc. d/b/a Best Card
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