Mission & Strategic Plan

Membership

Ensure an engaged and inclusive membership environment by providing relevant member value

Objectives: 

Objective 1.1: Increase membership numbers by 2% by end of year 2025

• Develop a recruitment / engagement plan targeting market segments

• Create a more welcoming and inclusive environment for all dentists

• Establish team leader structure to facilitate outreach to members / non-members

• Engage local societies / volunteers in recruiting new members non-renews

Objective 1.2: Ensure annual retention rate is between 92 - 95%

• Ensure effective consistent value marketing of all programs and offerings

• Offer networking and engagement opportunities among and between various member audiences

• Engage local societies / volunteers in retaining non-renews

Objective 1.3: Identify current and future member needs and explore opportunities to meet those needs.

• Develop ongoing survey tools designed to collect baseline dentist, student member and non-member needs

• Create a focused strategy to develop value for new dentists

Organizational Sustainability

Ensure financial and organizational stability to serve our members

Objectives: 

Objective 2.1: Streamline and simplify governance to ensure a more effective business model

• Evaluate current overall structure to identify gaps and opportunities for efficiencies

• Evaluate and determine the need for redistricting and makeup of the board

Objective 2.2: Ensure leadership sustainability to maintain programs and governance

• Develop a pathway to leadership plan to engage members and help guide them into volunteer roles

• Create a structured plan for ongoing orientation and training for new board members, volunteers and component leadership

Objective 2.3: Maintain financial health of the association

Objective 2.4: Well informed board of trustees

• Ongoing education and training of the board to ensure proactive decision making

Advocacy

Be the leading voice for oral health in Tennessee

Objectives: 

Objective 3.1:  Develop, strengthen and leverage relationships with key stakeholders

• Engage and collaborate with the government, medical, dental agencies for partnership and education opportunities (Blue sky activities)

Objective 3.2: Engage and educate members on legislative issues

• Establish a member communication plan to promote the legislative agenda and increase response to action alerts

• Develop a plan to increase district involvement to create a grassroots effort

• Provide training and education sessions to increase members understanding on issues

Objective 3.3: Ability to inform and act on legislative issues proactively

• Establish a quick response system that outlines the governance and process of decision making

• Provide training for committee members and leaders on process and role clarification

• Ensure lobbyist is being directed effectively and providing accurate information in a timely manner