The Art of Persuasion: Affect Genuine Change & Move Your Audience Towards Action

Date: 1/30/2027 | Time: 10:50-11:50 AM | Room Location: Roberts

CE Credits: 1 | PACE Subject Code: 770

We’ve all experienced situations where an individual used dishonest tactics, aggressive manipulation, or coercion to strong arm us into making a decision. However, true persuasion that affects lasting change doesn’t need to use these negative techniques. With this insightful and practical workshop, you will learn there is a much better way to generate genuine change in your audience’s values or opinions and move them in a positive way towards taking desired actions.

Educational Objectives: 

• Learn the distinct differences between informing your audience versus persuading them.
• Examine the areas of analysis and types of content that are essential to effective persuasion.
• Put it all together and learn how to build an effective persuasive message.

Speaker: Tiffany Olson

Tiffany Olson earned a B.S. and M.S. in Communication at Illinois State University. She has nearly 30 years of teaching experience, both in the college classroom and in the corporate environment. She enjoys helping her clients hone their skills through workshops and one-on-one coaching.